About Us

Meet the Team

The Property Specific Realty Team excels in identifying under-valued properties that buyers/investors can purchase and remodel/renovate to their desired style. From Farmhouse to Rustic Elegance to Contemporary, Property Specific Realty has experience purchasing and renovating homes in the Raleigh, Wake Forest, and Rolesville market and creating maximum value!

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Chris Webb REALTOR® Owner & Broker in Charge

Chris is originally from Raleigh, NC and a graduate of East Carolina University. Chris returned to Raleigh, NC after graduation to pursue a career in Real Estate. Chris started out doing Property Management and was able to quickly excel to higher responsibility positions such as Vice President of Asset Management and Director of Property Management for a private company that had controlling interest of more than 20,000 units. As a result of Chris' involvement in a $100M acquisition of a student housing portfolio, he was honored as a recipient of Student Housing Business Magazine's top 30 under 30 National Award.

Chris' Asset Management experience allows him to approach Real Estate from a unique vantage point. He can help you assess the value of a single family home purchase, multifamily acquisition, or rehab investment property. Chris and the rest of the Property Specific Realty team is ready to assist you with all of your Real Estate needs, including Property Management, Buyers & Sellers, and Investment Properties.

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Lori Valenti Webb Broker & Marketing Director

Lori Valenti Webb is a licensed Broker and has over 10 years of experience in the Multifamily and Real Estate sector. She started her own marketing firm, Property Playbook, in 2017- which focuses on Real Estate Marketing. She brings her expertise to every home she markets and our partners are able to enjoy certain benefits such as event planning, social media marketing, and additional creative strategies as an added bonus!

Lori's marketing background allows her to be exceptional at positioning a home for sale or for rent to spend the least amount of days on the market. She can have a home perfectly marketed and promoted in a 48 hour turnaround time and specializes in exceptional photography, video and social media.

She is a regular speaker at Industry conferences including AIM, NMHC, NAA and Apartment Association Education Sessions. She is a guest writer and blogger for Multifamily Insiders, and Apartminty and has been highlighted in Units Magazine for onsite achievements. Lori holds a Bachelor’s Degree in English and Marketing from the University of Massachusetts, Boston and is a member of the National Association of Professional Women and a Board Member on the New Lease on Life Program of NC. Lori is an Advisory Board Member of the Multifamily Innovation Conference in Atlanta.

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Andrea Cummings Broker/Property Manager

Andrea Cummings joined Property Specific Realty in 2018. She is a Broker at the firm and is the lead coordinator for the Property Management Division. She assists with the Investments Division and is also a Partner in Marketing Efforts.

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Jacki Ray Broker / Director of Property Management - Triad

As a seasoned real estate professional, I understand that buying or selling a home is more than just a transaction: it’s a life-changing experience. That’s why I am dedicated to providing exceptional, personalized service for all of my clients. I take great pride in the relationships I build and always work relentlessly on the client’s behalf to help them achieve their real estate goals. My philosophy is simple: Clients come first. I pledge to be in constant communication with my clients, keeping them fully informed throughout the entire buying or selling process. I believe that if you’re not left with an amazing experience, I haven’t done my job. I don’t measure success through achievements or awards but through the satisfaction of my clients.

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Breanna Edmunds Broker

Breanna Edmunds is a Broker in the Raleigh/Durham market. Specializing in working with new Buyers and Home Sellers, Bre brings a ton of experience, especially from her years of Multifamily Real Estate. She is extremely well versed in marketing a property and the art of negotiations. Her years of working and finding residents the perfect home makes her a fantastic agent for Buyers!

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Alison WojnarowskiBroker/Designer

Alison is a seasoned local, raised in Cary, North Carolina. Having also lived in Raleigh, Wake Forest and Youngsville, her expertise in the Triangle market is extensive. Alison has an innate talent for home renovations and redesign. She has worked with many clients to find their perfect home and give them a detailed aesthetic design. She also helps maximize her sellers profits by making slight improvements and staging options to the home.

Alison is a skilled and detail-oriented Broker. She is a member of multiple Investment groups and is a lead Designer on Property Specific Realty’s Renovation projects.

JOIN US!

Very Low Splits- We offer 80/20 splits on Brokerage deals and 70/30 splits on Property Management.

Office Use- We office out of the new Hatch space in downtown Wake Forest. Its rustic, modern charm make for an excellent setting. We have an office space and can reserve the conference center at any time. This is free space to all our agents.

Monthly Fees are only if you opt into the Team Dotloop platform and need an additional phone number added. Nothing else and these are optional!

Marketing Muscle- Free for all our agents is the Real Estate Marketing Agency Property Playbook. You can work one on one with the Director or outline your vision and let them take the ropes for you!

Property Specific Realty pays for a great deal of advertising on your behalf. Additionally, we have general signs. We do ask that you purchase your own branded signs, business cards, flyers, etc. but Playbook Marketing can help you create all your designs for free.

Climb the Ladder- We are a very advanced Brokerage Firm with multiple facets of career paths to choose. We help groom the best in the business!

Want to join our local investor group? Drop a line here...